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Understanding 9/11Designing brand identity : a complete guide to creating, building and maintaining strong brands
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vii, 280 pages : 29 cm
"Designing Brand Identity is an essential toolkit for the whole branding team, whether the goal is to express a new brand or to revitalize an existing one. Fully updated to reflect emerging trends, the Second Edition illuminates branding fundamentals, explains a disciplined and collaborative process, and showcases world-class brands and how they build awareness."--Back cover
Includes bibliographical references (pages 270-271) and index
Part 1. Perception -- Brand Identity Ideas -- Brand Identity Fundamentals -- Part 2. Process -- Phase 1. Conducting Research -- Phase 2. Clarifying Strategy -- Phase 3. Designing Identity -- Phase 4. Creating Touchpoints -- Phase 5. Managing Assets -- Part 3. Practice -- Case Studies
"Designing Brand Identity is an essential toolkit for the whole branding team, whether the goal is to express a new brand or to revitalize an existing one. Fully updated to reflect emerging trends, the Second Edition illuminates branding fundamentals, explains a disciplined and collaborative process, and showcases world-class brands and how they build awareness."--Back cover
Includes bibliographical references (pages 270-271) and index
Part 1. Perception -- Brand Identity Ideas -- Brand Identity Fundamentals -- Part 2. Process -- Phase 1. Conducting Research -- Phase 2. Clarifying Strategy -- Phase 3. Designing Identity -- Phase 4. Creating Touchpoints -- Phase 5. Managing Assets -- Part 3. Practice -- Case Studies
![[WorldCat (this item)]](/images/worldcat-small.png "[WorldCat (this item)]")
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